Seth Godin on gifts

This is the last paragraph of this blog post from Seth Godin.

"The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit. To do anything less might be smart commerce, but it doesn't rise to the magical level of the gift. A day's work for a day's pay is the win/lose mantra of the industrial era. More modern is to view a day's work as a chance to generate gifts that last."